Archetype Writing Blog

I'm blithely walking through Kohl's department store the other day when I saw what I thought was beer on the shelf. Since that ain't normal, I took a closer look.

Boxer shorts and sleep pants!

Yes, that's right. Men's underwear and jammies packaged in familiar beer cans and bottles and a few Jim Bean and Jack Daniels barrels. And they had something for everyone. Guinness, Corona, Coors Light, Miller Lite, Bud Lite. And of course, for the hard-drinking folk, good ol' Jim and Jack.


I won't regale you with more stats, but is this really the best idea when drunk driving is one of the biggest killers as well as implicated in wife abuse, rape, and mental health problems?

But hey, now I feel like I have bookends for my point. Expensive t-shirts and high-class drinks for the ladies and liquor and beer for the gentlemen. Niiiiiiiiiiiiiiiiiiiiiiice.