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Marketing Your Novel

For this round of the chain gang, Heather asked,

What plans do YOU have to market your novel? How will you make sure the public finds your work?

Now, I’m an oddball when it comes to this marketing stuff. I think it’s fun. I’m looking forward to it. And I see my willingness and ability to market my work as the number-one thing that can make or break book sales, so I take it very seriously.

Astonishingly, the best book out there on marketing for writers has gone out of print. You can still get it through, though: Guerrilla Marketing for Writers : 100 Weapons to Help You Sell Your Work. I don't often say you must buy a book, but if you're serious about marketing yourself well, you should run, not walk, to get this book.

The other book I've found helpful is Plug Your Book! Online Book Marketing for Authors, Book Publicity through Social Networking.

So what are my strategies for marketing my novel?  Here are just a few:

  • Creating an author website -- I really believe websites are crucial these days.  Right now I am using and, but I do intend to create a site that's a presskit for me as a writer when I get a little closer to having a book out there on the shelves.  (If you're wanting a website for yourself and can't code, consider Purple Squirrel Web Design, a company that QueryTracker  and RallyStorm  programmer Pat McDonald and I recently created.  We offer affordable custom designs as well as hosting packages, and soon we'll have up some ultra-affordable U-Design templates that let you pick a site design and customize it to meet your needs.)
  • Putting information about my book in my email and message board signatures.
  • Letting everyone in my social networks know all about the book
  • Letting visitors to the websites I currently run know about my book
  • Including links on each of those sites to major online retailers who carry the book, such as,, etc.
  • Use AmazonConnect to personalize the book listing and connect with readers who view it on
  • Providing opportunities for readers to purchase personalized, autographed copies directly from me.
  • Create a discussion group on for readers to discuss the book
Your turn, dear Reader -- how will you market your book?  What are your ideas, plans, and hopes?


  1. Kathryn Hupp-Harris said...
    Thanks for the heads-up on the Web site issue. I HATE code. I may be in touch. :-)
    Elana Johnson said...
    Phew! You make marketing sound do-able! Thanks! And your Purple Squirrel webdesigns is sheer genius!
    Sandra Ulbrich Almazan said...
    I need to check out those books!
    Anonymous said...
    NIce post...actually I think marketing is fun too...too many years as a marketing rep and buyer, I guess. And I love your new company...Great job.
    Kate Karyus Quinn said...
    Okay, I am convinced. I am putting those books on my too buy list. Maybe once I get through them this whole marketing thing will seem a bit less daunting.
    Anonymous said...
    Thanks for the tips! :) I'm running out for those books...
    Anonymous said...
    Thanks for the tips! :) I'm running after those books...
    TerriRainer said...
    You guys so rock...Mary's website is great. I know who I'll be contacting when I am ready for my own "real" website!

    Great info on the books, thanks!

    :) Terri
    H. L. Dyer said...
    You are definitely the marketing queen. =)

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