My forthcoming book, THE WRITER'S GUIDE TO PSYCHOLOGY, now has its own website and blog!
As I've made this journey, I've been sharing the ins and outs with you, so I figured I'd talk a bit about the importance of websites in promoting your book.
I'm going to quote PR THERAPY author Robin Blakely, because she says it so well:
It's mandatory in today's world to have an Internet presence. Currently, that internet presence must, at a minimum, consist of an e-mail address and a website or landing page.Why is a website so crucial? Well, partly because the first thing many of us do when we hear about a product that interests us is go online to find out more. A website dedicated to the author/book in question serves several purposes:
1. It legitimizes the author and the book.
Before we get into [website] content, let’s talk a little bit about design. You need to pick a theme or symbol to represent you. Something that’s unique to your site and your work. In advertising, we call that branding.
I have this really cool pen that my mom got me as a stocking stuffer one year. The barrel is clear, and there’s a little light in there that changes colors. I turned it on, put it on a white sheet of paper and started snapping photographs as it changed colors. That silly little gift, with the light orange, has become my symbol for Archetype Writing. I have it on my site; I have it on my blog. (I also have it on notepaper and my business cards. I'm getting oodles of mileage out of that pen.)I also used specific colors to go with the Archetype brand -- most notably orange, a color I chose because it is associated with adjectives like energizing, vital, friendly, and fun. I paired it with black to ground it, since black brings to mind adjectives like bold, strong, powerful, and sober. In other words -- I was going for a site that is fun to visit, but also includes authoritative information. (If you're particularly interested in the psychology of color in branding and advertising to help you build your site, I highly, highly recommend the Pantone Guide to Communicating with Color by Leatrice Eiseman.)
Over on my new Writer's Guide to Psychology website, the brand is strongly influenced by my book cover. I decided to carry over the image of the brain, along with the typewriter font and the warm, robust colors, particularly dark red. If someone has seen the book, I want them to know they've reached the right website the second they see it, and vice versa.
In the meantime...what have I missed? What else does a website do to help a book? And as a writer, do you have your own author or book website?