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Showing posts with label ads. Show all posts
Showing posts with label ads. Show all posts

This cosmetic ad is a FAIL

I am still gaping at this ad.  It would be one thing if the woman were the one talking in the picture, but the man is.  Can you imagine being with a partner who snapped up a product right in front of you because he (or she) was so desperate to not look at your supposed flaws anymore?  Talk about killing your self-esteem!
I also find it interesting that the picture is clearly a throwback to the 50s -- because can you imagine both of them dressed in business attire?  I should hope that a modern woman would look at a man who behaved this way and say "I beg your pardon!?"  (Just as I would hope a man would do the same thing to his partner if that partner did something similar in front of him.)
If someone could please explain to me how benefit thinks this ad is appealing, I'd appreciate it, because I'm stumped.

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